If there is one point that we make over and over again talking to prospects, new clients, and existing clients, it's the importance of building flexibility into a program from the very beginning. No program can work on its own without any sort of

The world we live and work in is still abuzz about social media and the increased prominence of brand initiatives.  Even this morning, none other than The Wall Street Journal pronounced "The End of the Email Era".While we'll save c

The Freddie Awards, the frequent traveler's answer to the Oscar, Emmy and Grammy Awards, shuts down

rDialogue's perspective on the current state of the Loyalty Marketing industry. There is major room for improvement in the ways that companies and their brands connect with customers.

Surveys being conducted by Loyalty Leaders and the CMO Council will reveal how well loyalty marketers are doing - from the perspective of the marketers themselves and, more importantly, consumers.

How do you decide who has the best loyalty program? Is it program design or program execution? In reality it's both but program execution makes all the difference.

Takeaways from Coca-Cola, Cbeyond and State of Georgia on becoming more customer centric.

Denny's tried to hit a Grand Slam with their Super Bowl spot and free Grand Slam breakfast promo. All in all it was noteworthy though it could have done even better. Still, they scored.

Delta's recent SkyMiles changes, announced to the press and not to SkyMiles members, illustrates how far companies still need to go in thinking about customers first.

The changes being made to frequent flyer programs such as Delta SkyMiles are devaluing frequent flyer miles.

It is fundamentally important to recognize your customers changes in activity. This is as important as any offer or reward proposition.