If there is one point that we make over and over again talking to prospects, new clients, and existing clients, it's the importance of building flexibility into a program from the very beginning. No program can work on its own without any sort of

The world we live and work in is still abuzz about social media and the increased prominence of brand initiatives.  Even this morning, none other than The Wall Street Journal pronounced "The End of the Email Era".While we'll save c

The Freddie Awards, the frequent traveler's answer to the Oscar, Emmy and Grammy Awards, shuts down

rDialogue's perspective on the current state of the Loyalty Marketing industry. There is major room for improvement in the ways that companies and their brands connect with customers.

Surveys being conducted by Loyalty Leaders and the CMO Council will reveal how well loyalty marketers are doing - from the perspective of the marketers themselves and, more importantly, consumers.

How do you decide who has the best loyalty program? Is it program design or program execution? In reality it's both but program execution makes all the difference.

Takeaways from Coca-Cola, Cbeyond and State of Georgia on becoming more customer centric.

Denny's tried to hit a Grand Slam with their Super Bowl spot and free Grand Slam breakfast promo. All in all it was noteworthy though it could have done even better. Still, they scored.

The Freddie Awards, the frequent traveler's answer to the Oscar, Emmy and Grammy Awards, shuts down

How do you decide who has the best loyalty program? Is it program design or program execution? In reality it's both but program execution makes all the difference.

Takeaways from Coca-Cola, Cbeyond and State of Georgia on becoming more customer centric.

Denny's tried to hit a Grand Slam with their Super Bowl spot and free Grand Slam breakfast promo. All in all it was noteworthy though it could have done even better. Still, they scored.

Unpublished loyalty programs and exclusive customer benefits are examples of effective customer marketing strategies that allow brands to more meaningfully connect with customers.

Frontier Airlines provides a good and timely example of an airline communicating with its customers.

American Airlines announced some changes to AAdvantage following a review similar to Delta's. Frequent flyer programs are changing, some more and better than others.

The changes being made to frequent flyer programs such as Delta SkyMiles are devaluing frequent flyer miles.

One of the fundamental tenets of direct marketing is that audience selection is the most important driver of response. Here are two examples of using data that illustrate both the challenges of using data and what success and failure looks like.

One customer segment that public companies often overlook is shareholders. IBM is one of only a handful of companies that recognizes its shareholders as important and valuable customers.

March 4th marks the anniversary of rDialogue moving forward and out of Loyaltyworks. The date is a reminder that it's more productive to look forward rather than backwards, with all due respect to history scholars.

Thoughts and observations on loyalty, relationship and partnership marketing from the professionals at rDialogue.