Saying thank you to customers is one thing. Getting customers to thank you is something entirely different, and a much more noble endeavor in terms of loyalty marketing.

Loyalty is not expensive if you consider that you can directly measure its impact on revenue and profitability.

As readers of this blogue know, last year I qualified for Platinum Medallion (elite) status in Delta Air Lines SkyMiles for the first time.  Being a bit of a loyalty "geek" (as you might expect), I knew the exact flight on which&n

Introducing Comp Customers, a better metric for tracking retailer performance.

Customer Loyalty Marketing Resultions for 2008 from rDialogue, a loyalty and relationship marketing boutique.

Airlines and hotels are increasingly pursuing undifferentiated partnership marketing strategies. They are simply trying to sell as many miles and points as possible and are missing the opportunity to create customer loyalty and drive their core busi

New Orleans needs a loyalty strategy to support reinvestment and rebuilding so as to insure its future.

An explanation of why breakage in points-based loyalty programs is bad.

  The recent sad and premature passing of Liz Claiborne brings back memories of working as a sales manager for Macy's in 1986.  Immediately after undergrad I went through Macy's Executive Training Program, which back then was consid

  First, my apologies about the delay in posts.  We've been extremely busy, not that that's such a great excuse, though the busy-ness is all client related, which is a great excuse! J Part of the reason for the busy-ness has be

Nike+ iPod is a great example of a strategic marketing partnership.

One of the fundamental tenets of direct marketing is that audience selection is the most important driver of response. Here are two examples of using data that illustrate both the challenges of using data and what success and failure looks like.

The best examples of loyalty marketing are fundamentally linked to a company's operations. There is no better example of this than Hertz.

One customer segment that public companies often overlook is shareholders. IBM is one of only a handful of companies that recognizes its shareholders as important and valuable customers.

March 4th marks the anniversary of rDialogue moving forward and out of Loyaltyworks. The date is a reminder that it's more productive to look forward rather than backwards, with all due respect to history scholars.

It is fundamentally important to recognize your customers changes in activity. This is as important as any offer or reward proposition.

Thoughts and observations on loyalty, relationship and partnership marketing from the professionals at rDialogue.