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Nike + iPod, Part II
First, my apologies about the delay in posts. We've been extremely busy, not that that's such a great excuse, though the busy-ness is all client related, which is a great excuse!
Part of the reason for the busy-ness has been launching new programs. Several of our clients have launched significant programs since our last post here. In one case it's an evolution of an existing program and in the other it's a new program launching in test in a category that heretofore has not had any published programs.
Speaking of programs, what Nike+iPod are doing continues to impress me, largely because it's such a well integrated and well executed partnership.
Several noteworthy things have happened since approaching 100 miles. First, when I hit 100 miles, I received a lovely banner upon connecting my iPod Nano and updating my runs. Note it not only offers to me a printable certificate but there's also a viral element - the opportunity to brag to my friends!
Shortly thereafter, no doubt due to inspiration from Nike and Apple (or is it Apple and Nike), I had a PR (personal record) run. Apparently I ran my fastest 5 miles since getting the Nike+ setup and at the end of my run Lance Armstrong congratulated me! Nice touch and very nice way for Nike to leverage its relationship with the greatest cyclist ever.
But wait, there's more. Now I'm past200 miles, Nike is egging me on to hit 500. Very smart and done in a very tasteful and, yes, motivational way, nicely reinforcing the training aspect of this offering.
Finally, Nike is working this offering through its indirect retail channel, as evidenced by this email I received from Atlanta's Big Peach Running Company:
It's worth repeating, this partnership and integrated marketing efforts is as good as it gets.
