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Guest Post: Plan For Change And Success Will Follow

If there is one point that we make over and over again talking to prospects, new clients, and existing clients, it's the importance of building flexibility into a program from the very beginning. No program can work on its own without any sort of

Social Media, Brands and...Customers: Are We Having Fun Yet?

The world we live and work in is still abuzz about social media and the increased prominence of brand initiatives.  Even this morning, none other than The Wall Street Journal pronounced "The End of the Email Era".While we'll save c

"The Frequent Traveler's Answer to The Oscar, Emmy and Grammy Awards" Shuts Down

The Freddie Awards, the frequent traveler's answer to the Oscar, Emmy and Grammy Awards, shuts down

State of the Loyalty Marketing Industry

rDialogue's perspective on the current state of the Loyalty Marketing industry. There is major room for improvement in the ways that companies and their brands connect with customers.

The Low Bar of Loyalty Marketing

Surveys being conducted by Loyalty Leaders and the CMO Council will reveal how well loyalty marketers are doing - from the perspective of the marketers themselves and, more importantly, consumers.

Who's Got The Best Loyalty Program?

How do you decide who has the best loyalty program? Is it program design or program execution? In reality it's both but program execution makes all the difference.

A Wide Range of Perspectives, Best Practices and Practical Lessons for All

Takeaways from Coca-Cola, Cbeyond and State of Georgia on becoming more customer centric.

A Grand Slam in the Making

Denny's tried to hit a Grand Slam with their Super Bowl spot and free Grand Slam breakfast promo. All in all it was noteworthy though it could have done even better. Still, they scored.

More on the Decline and Fall of Frequent Flyer Mile Values

« H E email
posted Tuesday, 19 August 2008

In case you missed it this past weekend, check out Ron Lieber's piece in The New York Times titled "Gauging the Worth of A Frequent Flyer Credit Card."  It echoes the sentiments and perspective we posted a few weeks ago and makes the case that if you're carrying around (and using) a credit card from a frequent flyer program, you might want to re-evaluate its value proposition.

While we do not espouse the virtues of coalition loyalty programs, the more that bedrock frequent flyer programs devalue their miles, the more they open the door for coalitions and other "synthetic" currencies.  More importantly, the devaluation of frequent flyer miles makes it even more important that companies figure out the best loyalty proposition for their brand, their customers and their business.  Not for the airlines.

 

 

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