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Recent Dialogue

More on the Decline and Fall of Frequent Flyer Mile Values

Tuesday, 19 August 2008
Our thoughts on the devluation of frequent flyer miles is echoed in an article from The New York Times.

By Invitation Only

Tuesday, 12 August 2008
Unpublished loyalty programs and exclusive customer benefits are examples of effective customer marketing strategies that allow brands to more meaningfully connect with customers.

Frontier Does it Right

Tuesday, 12 August 2008
Frontier Airlines provides a good and timely example of an airline communicating with its customers.

More Frequent Flyer Program News

Thursday, 7 August 2008
American Airlines announced some changes to AAdvantage following a review similar to Delta's. Frequent flyer programs are changing, some more and better than others.

The Opportunity for Integrating PR and Customer Communications

Monday, 4 August 2008
Delta's recent SkyMiles changes, announced to the press and not to SkyMiles members, illustrates how far companies still need to go in thinking about customers first.

Do the Math: The Continuing Decline In The Value Of Frequent Flyer Miles

Saturday, 2 August 2008
The changes being made to frequent flyer programs such as Delta SkyMiles are devaluing frequent flyer miles.

Saying Thank You to Customers

Monday, 23 June 2008
Saying thank you to customers is one thing. Getting customers to thank you is something entirely different, and a much more noble endeavor in terms of loyalty marketing.

"Loyalty Is Expensive"

Sunday, 27 April 2008
Loyalty is not expensive if you consider that you can directly measure its impact on revenue and profitability.

"At Least Kiss Me When You Do That!"

Wednesday, 20 February 2008
As readers of this blogue know, last year I qualified for Platinum Medallion (elite) status in Delta Air Lines SkyMiles for the first time.  Being a bit of a loyalty "geek" (as you might expect), I knew the exact flight on which&n

The Emperor Now Has Clothes

Sunday, 17 February 2008
Introducing Comp Customers, a better metric for tracking retailer performance.

Customer Loyalty Resolutions for 2008

Thursday, 10 January 2008
Customer Loyalty Marketing Resultions for 2008 from rDialogue, a loyalty and relationship marketing boutique.

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Marching 4th: rDialogue’s 1st Anniversary

« H E email
posted Sunday, 4 March 2007
 

It was March 4th last year (2006) when what is now rDialogue moved out of Loyaltyworks after a very friendly spin-off.  The past year has been a wonderful blur and this is the perfect time to say thank you to everyone who has made this venture (and adventure) possible.

 

March 4th is significant and first (to my knowledge at least) sanctioned as a holiday by Joey Reiman, formerly of Babbit & Reiman and now of Brighthouse fame.  It was the day to take off and look, er literally march, forward.  How fitting then that the day we physically moved out of Loyaltyworks was 3/4/2006.

 

While we all need to learn from what we do and experience, there is no substitute for a positive and forward looking outlook.  Here's to March 4th.

 

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comments (1)


1. Joey Reiman left...
Thursday, 31 May 2007 2:02 pm

Congratulations from the guy who created the holiday. March Forth! JR